Campaign For Nature Design Intervention
In February 2024, the Campaign for Nature pARTnered with the Design Science Studio to develop and prototype creative design interventions addressing our collective goals for 2030.
The Collective Goal:
Increase public finance to $20 billion from countries comprising the Global North to the Global South to address the biodiversity and climate crisis via 1.) Protection and Conservation of 30% of land, freshwater and oceans by 2030 and 2.) Advancing the rights of Indigenous people and local communities as a means of achieving biodiversity conservation.
Context:
Nature (biodiversity) is declining at rates unprecedented in human history. This is due to changes in land use and the overexploitation of oceans. Underpinning this trend are social patterns: consumption, diets, and consumerism in the Global North, causing biodiversity loss in the Global South, where the majority of resources are being extracted.
Part of the solution was the commitment of countries at COP 15 to the 30x30 Target in the Global Biodiversity Framework. This framework has 23 targets to address the biodiversity loss. The majority of biodiversity and natural resources currently on the planet are located in the global south, and they are currently not protected: (i.e. Southeast Asia, Congo Basin, peatlands, mangroves, Amazon rainforest). In order to protect these areas, global south countries need resources from the Global North to meet the protection targets.
The Vision:
If Achieved… Upon reaching the financial target by 2025, the framework can continue to be upheld for their 2030 goals. The rest of the 23 nature targets have a chance of being fully implemented to halt the loss of biodiversity, enabling ecosystem recovery, species' protection from extinction, forest restoration, devastating storm protection, support in meeting climate goals, water conservation, reduced transmission of habitat loss caused diseases, and reduced resource-scarcity conflicts. Additionally, there will be a renewed sense of trust in these commitments and the beginnings of solidarity and trust between the global south and the global north.
The Challenge
“In thinking about the next budget cycle,how can financing nature be part of achieving Heads of State budgetary goals? We must think generationally - but act urgently. How can we connect Heads of State biodiversity to their immediate goals to set us up for long term success?” - Campaign for Nature Representative
What's design got to do with it?
Design creates culture. Culture shapes values. Values determine the future. -Robert L. Peters, designer
The Campaign for Nature partnered with the Design Science Studio because they understand the power of artistic activism ( or as we call it at the Design Science Studio, artivism---Guernica, anyone??) , to shape public opinion on critical social issues. Environmental conversations shouldn't be trapped in political ideologies and ignored outside of election cycles.
The climate crisis is an urgent problem demanding collective solutions – not a matter of 'if', but 'when'.
Planetary Revolution is an artistic intervention seeking to craft the future through storytelling and speculative design in order to direct public consciousness towards the biodiversity crisis. This project was designed as a creative intervention for this challenge.
planetaryrev.com
